You’ve got to see these rebrand results…

Meet Brandi Kaufmann, a friend of mine with a multi-level marketing business, came to me looking for a fresh start for her website www.brandikaufmann.com.

She wanted to take her 2 multi-leveling marketing businesses and present them to her clients and potential clients in a way that showcased her products, but also didn’t feel too salesy or over-the-top.

Essentially… she asked me to help create her rebrand story…and she has some incredible results…

I’m going to break Brandi’s rebrand down so you can see what all we did, but first… The BIG Reveal!

BEFORE: Here is Brandis website before the rebrand. Its a nice site but could use a little more direction.

AFTER: After Brandi and I talked, we came up with an all inclusive plan to reach customers

How to Rebrand Your Website to Maximize Sales

We gave her a title-

Brandi Kaufmann, mEd. – Behavior Health Coach

Often, people don’t realize that it’s essential to show your customers how he/she can use your product or services.  Never assume that they know or understand.  Spell it out for them.

Brandi has a masters in education with an emphasis on Behavior Management.  She also has years of experience in behavior management and it’s a passion of hers.

So, instead of reinventing the wheel, we decided to use her expertise to help the customer know how to use her products and services.  Behavior management and healthy living = Health and Behavior Coach. (make sense?)

We assigned a color scheme.

As you browse through Brandi’s redesign, you will notice one resounding greenish-blue color.  We worked to stay consistent with this color throughout the entire website.

It’s a color of hope and health and the perfect compliment to Brandi’s blue eyes.  Throw in some accent colors and you got it!

We added email opt-ins

Brandi uses this challenge to collect interested customers email address

Most people don’t realize that 96% of your audience that comes to your website for the the first time are NOT ready to buy.  That means, it’s important to ensure that they come back.

The best way to do that is to capture their email so that you can keep up communications with them.  On Brandi’s website, we have at least 5 different opportunities to do just that.

We added value as much as we could

So many businesses start with their own agenda of what they want the customer to do for them.  We made it a point in Brandi’s rebrand to not make it about what she is selling, but about what value she can add to her customer.

You can see that in her blog, free Facebook community, and giveaways.  She took every chance she could get to nurture her client and allow them to see the value of what Brandi has to offer.  In the end, that equals more sales.

I hope you enjoyed the rebrand big reveal!  Remember small things can lead to big sales, so don’t underestimate the power or your branding!

As always, I will be praying for your online growth and development and I as that you pray for mine. Until next time…

Be blessed and be a blessing!

Kim